Can you manipulate SEO results using LinkedIn Pulse, How AI Overviews will change SEO, Why Marketing Is A Joke To Private Equity, Ag1 spent $40m on podcasts

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 May 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2749, we cover topics related to SEO manipulation, AI overview results, click-through rates, private equity, influencer marketing, and the impact of AI and blockchain on authenticity. We also delve into the use of Twitter for customer acquisition and the importance of building an audience before selling products.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: How to think about agency M&A, and The downfall and rebirth of the Patels
(01:15) Can you manipulate SEO results using LinkedIn Pulse?
(02:01) How AI Overviews will change SEO
(05:54) Why Marketing Is A Joke To Private Equity
(09:24) Ag1 spent $40m on podcasts
(13:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

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Transcript

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0:00.0	This message is brought to you by Single Grain. Single Grain is a marketing agency ran by yours truly
0:05.0	Single Grain does paid media SEO creative conversion rate authorization as worked with a handful of companies such as
0:11.8	Uber Amazon Airbnb Salesforce to startups, venture-backed
0:16.0	startups, a lot of different companies.
0:18.0	And ultimately our mission is to do innovative marketing that drives customers.
0:21.7	If you want to learn more, just go to single grain.
0:23.4	Again, it's single grain, grain like wheat,
0:27.2	and we'll see you on the other side.
0:29.3	Did you know that you can manipulate SEO results
0:32.1	using LinkedIn Pulse?
0:34.9	Uh, no I did not see that. So this tweet is from a go fish Chris so he works at a
0:41.1	he works at an agency that has fish in it.
0:43.0	I think maybe it's his agency.
0:44.8	So he says, here's an AI overview result.
0:48.0	Just FYI for everyone.
0:49.3	It's no longer called SGE, so it used to be called
0:51.4	search generative experience.
0:52.4	It's now Google did a whole like conference this past Monday.
0:55.8	It's now called AI overview results, where they give you the AI result, right?
1:00.0	So he says, here's an AI overview result where two sources are pulled from LinkedIn Pulse.
1:05.0	This is another way people can manipulate the search results.
1:07.6	If want to be in the top answer, create a Pulse article because LinkedIn has a lot of strong domain authority.
	...

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