Calvary. Nothing personal word of the day. It's Tuesday, eight times two equals 22. It's

eight, sixteen, twenty-two, and the word of the day is Calvary. Tiger Woods is his own Calvary.

It doesn't happen. You have to be a superstar to be an individual who's considered the Calvary.

When you have an all hands-on deck meeting, because there's something going on in your organization,

where there is an issue that must be dealt with it. It must be dealt with it all levels.

You start at the top level and you meet with the owner and you sort of figure out exactly what needs to be said,

and then you figure out who it needs to say it. You need to find somebody to be the messenger.

Sometimes you have an owner call a meeting and talk to the employees or the players.

Sometimes you have the owner and the president get together and then the president talks.

Sometimes the owner president and GM get together and say the manager should do it.

Sometimes you say it should be a certain player and then first you meet as a front office,

then you go to a player and say we need you to do this. What's your view?

Here's what we need to have said. Here's the issue.

Sometimes when you need the Calvary, you get a group of people.

That's how Major League Baseball Commissioner's Office would do it. They would send a bunch of

executives a bunch of their deputy commissioners or heads of marketing, whatever it would be if they

really need to convince people of something. It's like a herd mentality for whatever reason.

If you have all hands on deck meeting and you see all of the important people there,

then you say wow, this matters. If the commissioner comes and all of his assistants and the people

who run the different departments or if your employees go to a meeting and see that wow,

the owners there, the CEOs there, the presidents there, you can judge the importance of a meeting.

So Jay Monahan got together with Tiger Woods. Jay Monahan's the commissioner of the PGA tour

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