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From Wondery, I'm David Brown, and this is Business Wars Daily.

It's Thursday, July 26th.

You know, it seems like such a smart idea.

Make meal kits for consumers who just don't have time to shop but still want the satisfaction of cooking for their families. That's the category that Blue Apron, Hello Fresh,

and a handful of other startups pioneered just a few years ago. The problem is that meal kits may

not be such a smart idea after all. That's what some industry observers are saying

following last Monday's sudden shutdown of Chef. The California meal kit firm had been struggling for

months to get more financing. Chef wasn't as well known as its competitors, but observers

say it had promise. It offered a choice of some thousand recipes

...