Can salad dressing transform capitalism? | Alex Amouyel

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 24 March 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values.

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Transcript

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0:00.0	And off we go.
0:02.5	When you're a small business owner like me, every day is an adventure.
0:05.9	It can get pretty wild out there, but I'm used to fierce competition.
0:09.6	So I feel in my natural habitat out here on safari.
0:13.8	With an American Express business card, spend securely and earn points on business transactions.
0:18.8	To put towards a dream holiday.
0:21.3	Couldn't have said it better myself.
0:23.2	The card is for business. The points are for pleasure.
0:25.9	Search Amex Business Card, terms and annual fees apply.
0:28.4	18 plus, subject to status.
0:32.1	Support for this episode comes from the University of Illinois Geese College of Business MBA program known as the
0:38.6	I-MBA. You deserve a flexible online degree program that delivers the level of rich
0:44.5	interaction and impact you'd experience on campus. Jacqueline Price-Osofo, a graduate of the program,
0:52.0	can vouch for this. My name is Jacqueline Price Osafo.
0:56.0	I am the chief executive officer for the Society of American Archivist.
1:00.0	I am a graduate of the University of Illinois, Gies College of Business I-MBA program.
1:07.0	I did this when I was 50 years old.
1:09.0	I said, this is Jackie 5.0. Because I'm 50 years old and I'm going back to school to getting an NBA.
1:15.0	So I was a little worried about the fact that chances I'm probably going to be the oldest person in my class.
1:21.5	But it didn't stop me.
1:22.9	I actually connected and formed my own little sort of like micro network of folks we call ourselves the
1:28.7	Fantastic Four and I called myself the Auntie in the group because they were all in their
	...

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