Bigger rewards for artists, but is it really the start of a music streaming revolution?

Live from the BBC World Service, this is the Marketplace Morning Report, Will Bain

in Fawlianna today, great to have your company.

Yeah, right now, artists, and we'll need to use some air quotes here, like this.

Make the same money for a 30-second player's artists like Harry Styles.

I don't know if I could ever go without what I'm used to the pie, what I'm used to the pie.

Those were the examples.

The French streaming platform, Deezer, raised as it announced the deal with universal music

to try and boost the cash artists' make-from-streaming platforms.

For many in the music industry, change in the financial model is long overdue, but does

this go far enough?

Gita Benzilla, chief operating officer at Deezer, told us more.

So what we had changed in Deezer is primarily that we are putting the artist and their engagement

with users in the centre of our thinking.

That means every artist is still paid under the current system, but we are giving it

so-called double boost to genuine artists.

And that means artists that have a minimum of 1,000 streams per month and the minimum

of 500 unique listeners.

And we want to better reward the artist and the music that the fans value the most.

And we are giving a boost to fans actively engaging with providers.

Right.

So if people searched for, say, their favourite artist, actually, they would get a boost for that,

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