Camilla Lowther on Building a Career as a Fashion Creative

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 28 May 2021

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

The highly respected talent agent talks to BoF’s Tim Blanks about how young creatives can develop their careers and have meaningful impact.

CLM is one of the most influential management agencies in the industry. But after 35 years representing the likes of Juergen Teller and Tim Walker, last year’s upheaval reminded Camilla Lowther of how she got started: working at a small agency and building new networks. This year, she launched Fire, a creative talent agency focused on the new generation of talent.

This week on The BoF Podcast, Lowther and editor-at-large Tim Blanks discuss opportunities to learn from and with young generations and why being true to yourself is still fundamental to a successful career as a creative.

“Believe in what you do. Don’t try and do what you think other people want you to do, because, you know, the truth is really important. Even if it takes longer to get there, if you really believe in it, then other people will believe in it,” says Lowther.
Creativity is best served when you’re open to sharing and learning, whatever stage of your career you’re at. “I think the one thing that’s really important for all of us who’ve been in the business for possibly a long time is to impart our knowledge and our narrative to [young people],” says Lowther. “And then then it’s up to them to take what they want to and also to teach us something new.”
Lowther reflects on how persistence is an important quality in anyone starting out in their career and how remaining true to your vision is critical. “Don’t try and do what you think other people want,” she says. “Even if it takes longer to get there, if you really believe in it, then other people will believe in it.”

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Transcript

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0:00.0	What would you tell the artisans at Saraband, the students at St. Martin's,
0:07.0	and the people you're signing up at fire, give us your great words of wisdom.
0:11.0	Believe in what you do. Don't try and do what you think other people want.
0:16.0	Because the truth is really important.
0:18.0	Even if it takes longer to get there, if you really believe in it, then other people will believe in it.
0:25.3	Stay true to yourself.
0:30.9	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.
0:35.3	Welcome to the BOF podcast.
0:40.7	It's Friday, May 28th. In 1984,
0:47.1	Camilla Lather founded CLM, a creative agency that has gone on to become one of the most important hubs for creative talent, representing the likes of Juergen Teller, Shona Heath, and Tim Walker.
0:53.3	But after having stepped away from CLM, amid the
0:56.3	pandemic, Camilla found herself drawn towards creative talent once more, setting up an agency
1:01.7	called Fire. On this week's episode of the BOF podcast, Camilla talks to Tim Blanks about how
1:07.0	young creatives can develop their careers and have meaningful impact.
1:12.2	We're talking to Camilla Lousa,
1:14.3	who I call the godmother of the future
1:17.3	because she is engaged in so many levels
1:21.0	in the lives and careers of people
1:23.7	who will probably determine how we view fashion in the coming years. She's always been able to
1:30.6	do that as well. She's always had her finger on the pulse. So Camilla, welcome. Lovely to see you.
1:35.8	Thank you very much, Tim, and lovely to see you, because I haven't seen you for a very long long time.
1:41.5	But you have been very busy in this lockdown period. There's a few things we have
	...

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