Calista - The Key to Success is a Willingness to Fail

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 January 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

There were times when Maria McCool, CEO & Co-Founder of Calista Tools, felt like an imposter. “Who was I to be here,” she thought. She didn’t have a college degree, she wasn’t an entrepreneur or so she thought. What she did have was a passion. So 1,200,000 mil products sold via QVC, 1,500,000 mil products sold via infomercials and one of the leading Hair Brands in the U.S., later, she wants to help people move past those "imposter syndrome" thoughts and find their own power.

In Part 1 of this entrepreneur feature, Maria discusses Why her brand is about being in service, Why her ideas come from clients, What Beauty Brave means, How it all started when she was 14 years old, Why the key to success is a willingness to fail, Why you have to make failure mean something, How to deal with Imposter Syndrome, What separates entrepreneurs from everyone else, Why risk could be fun, When taking risks ask lots of questions, and What happened the first time she was on QVC, and much more.

Join us while Ramon Vela interviews Maria in Part 1 of this episode and listen to her share the inside story of a brand.

For more on Calista Tools visit: https://calistatools.com/

Visit our advertiser: refersion.com/cf
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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	Most of us have something that has been a ping in our brain, but we don't do anything about it.
0:28.9	And I'm here to say you should do something about it because I'm not somebody who came from,
0:33.0	and believe me, you know, at QVC, for instance, I have, I meet a ton of people. There's a lot of celebrity,
0:39.3	there's a lot of celebrity stylists. And there's a lot of times where I'm talking with them and
0:44.0	thinking, like, wow, who do I think I am? Like, I'm never going to get there because she's a celebrity
0:49.0	stylist. Like, she is so much, you know, so many people behind her, like, you know, blah, blah, blah.
0:56.9	Like, but I have to like, I always call it.
1:01.9	I have to put my racehorse blinders on and just keep doing what I'm doing.
1:07.1	This episode is brought to you by the great folks at Refersion.
1:12.8	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay focused on building your brand. With Refersion, you can recruit an infinite number of affiliates and
1:18.7	influencers and analyze data to best optimize your marketing strategy. As an exclusive to my listeners,
1:26.3	Refersion will knock off 18% of the cost of your annual subscription plan.
1:31.8	So head to Refersion.com forward slash CF for a 14-day free trial and experience advanced affiliate marketing made simple.
1:42.0	Again, that's Refersion.com forward slash CF for a 14-day free trial.
1:50.0	How many emails do you have unread right now? A hundred, a thousand more? Now how many unread text do you have?
2:01.0	Probably none.
2:02.8	This is why over 600
2:04.3	of the most innovative retailers
2:06.1	rely on attentive, a
2:08.7	personalized mobile messaging platform.
	...

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