Caitlin Clark and the new WNBA, w/Commissioner Cathy Engelbert

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 7 May 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential. WNBA Commissioner Cathy Engelbert joins Rapid Response host Bob Safian to share how she plans to capitalize on this newfound buzz, and how NIL deals have transformed the business of sports for players and owners alike. Plus, Engelbert peels back the curtain on how she led the league through the Brittany Griner crisis and the tumult of COVID.

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Transcript

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0:00.0	Hey listeners, on May 13th, we invite you to join us and Reed Hoffman for a new virtual strategy session presented an alliance with Capital One business.
0:11.0	You'll hear insights from fellow entrepreneurs about how to be at the forefront of leading
0:15.8	change with AI.
0:18.0	So go to masterrescale.com AI strategy right now to register for free. Again, that's Masters of Scale.com A.
0:27.0	I Strategy. Looking forward to seeing you there.
0:32.0	Coming off of that draft, I think Caitlin's Jersey at the time was the most sold
0:36.7	Jersey of anyone in history on their draft night. This is the moment to make sure that you can sell as many tickets,
0:44.6	bring in as many fans, and then keep them.
0:48.0	I start out every meeting with my team with the bold will win,
0:51.4	everything must change because we can't think about the WMBA the past.
0:55.8	We have to think about the WMBA of the future.
1:00.6	That's Kathy Engelbert, Commissioner of the Wnba.
1:03.6	Women's basketball is seeing an unprecedented boom
1:06.8	thanks to recent college phenoms like Caitlin Clark
1:09.8	and Angel Reese, with the start of the Wn MBA season tipping off a week from today, I wanted to talk
1:16.0	to Kathy about how she plans to capitalize on the buzz. If there's ever been a time for the business of women's
1:21.9	sports to reach a new level of scale, it's now?
1:25.2	The former CEO of consulting from Deloitte Kathy shares her expansive strategy for this moment.
1:30.6	Plus, how NIL deals have redefined the financial power of young stars, how she's dealt
1:36.1	with crises like the pandemic bubble and the detainment of Brittany Griner, and more.
1:41.6	Let's dive in. This is rapid response. Hi listeners it's Erica Flynn.
1:57.0	It's Erica Flynn.
	...

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