Chapter 1 of origins traced the birth and pedigree of Curbier enthusiasm, Larry David's

comedy series that just completed its ninth season on HBO.

Now, with Origins Chapter 2, we move from comedy to sports,

not that the two are always mutually exclusive.

With each of the five episodes capturing individual elements

from the world of ESPN. Over the course of origins chapter 2 we will navigate

our way through numerous eras of ESPN's 38-year history, from its

sub-humble start to the more challenging and sometimes mistake-prone periods of the present

day.

Here in episode 1, ESPN and social media, a troubled marriage, we will see the

media giant embrace, wrestle, and even detest a critical and still burgeoning facet of its business.

Every company has a one loss record.

Given's astonishing success over the past three plus decades

in programming, marketing, sales, rights acquisitions, cable fees, and more, it's surprising how much trouble

ESPN has had dealing with and adapting to social media.

On too many occasions, social media has been ESPN's kryptonite, a rather unfortunate relationship, given how inextricably linked many sports fans now are to their Twitter, Instagram, Facebook, and Snap accounts.

In this episode, we'll ask, among other questions,

why does ESPN seem to have more problems in this area than its competitors?

How do various personalities at ESPN

regard social media?

And in the end, is it a plus or negative for the network?

As is our practice here at Arjans,

...