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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Monday, August

3rd.

During the pandemic, the news has been rushing by faster than a bullet train. It's easy to get caught up in the daily news and overlook the big picture. So this week, we're taking a little step back and looking at the origin stories of some of America's most iconic companies. First in our series, Trader Joe's. Its founder, Joe Coulomb, died in March at the age of

89. Trader Joe's, of course, is the neighborhood grocery chain that transformed millions of people,

shoppers and employees alike, into cult-like fans. The impact of his markets has been so significant that

the Washington Post called Coulomb a cultural icon. There's no

trader Joe's near you? Well, let me step back for just a second and tell you the story. It was

1967. Joe Coulomb, then 37, had built a chain of 18 convenience stores in California when

gigantic 7-Eleven came along and he realized he couldn't compete, according to the

...