Buying Attention

Hidden Brain

Hidden Brain Media

Social Sciences, Arts, Performing Arts, Science

4.6 • 42.6K Ratings

🗓️ 2 January 2018

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever opened your computer with the intention of sending one email — only to spend an hour scrolling through social media? Maybe two hours? In this episode, we examine the strategies media companies use to hijack our attention so they can sell it to advertisers.

Transcript

Click on a timestamp to play from that location

0:00.0	This is Hidden Brain, I'm Shankar Vedantam.
0:02.8	As you listen right now to this podcast,
0:04.8	you're probably surrounded by stuff.
0:07.5	Tangled earbuds, half empty water bottle,
0:10.2	Legos, scattered on the floor, a bike,
0:12.7	try to remember what made you buy all these things.
0:15.2	Hello, Motto.
0:16.7	It's time to re-emagine the paper
0:18.2	to the French shoelaces.
0:19.5	Sketch your shape us, step into your new plan.
0:22.5	Get on the holiday road in Honda City.
0:24.7	Newspapers, radio and TV
0:26.4	have helped us learn about these products.
0:28.6	But in order to serve up billions of ads,
0:31.3	these forms of mass media have had to first create
0:34.6	a very special product of their own.
0:40.1	The secret product?
0:41.7	You can't buy it in a store, you can't see it.
0:45.1	But you are in the process of supplying it
0:47.8	at this very second.
0:49.9	This new product,
0:51.3	retention, retention, retention.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Hidden Brain Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Hidden Brain Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.