It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

Welcome back to Rule Breaker Investing. I'm David Gardner.

Thanks so much for joining us. This is the fourth... Welcome back to Rule Breaker Investing. I'm David Gordon.

Thanks so much for joining us. This is the fourth podcast.

So we've already published our first three,

went out on iTunes this week, very exciting to see some new listeners,

new members joining. And and of course many existing

Motley Fool members and this is for you too. Whether you're a long time fool or

whether you have only started to discover a little bit of capital F foolishness in

you I'm here for you and that's what

this podcast is for to encourage you to think in a rule breaker like manner about

not just

this week we're going to talk about the final two attributes that most rule

breakers share. I think I've mentioned in previous podcasts that of the six

rule-breaker attributes I don't expect to see all six of them present in any

company. It does happen from time to time, but at least you're seeing the six

traits that we really value that we we look for, and we love

to see some companies that exhibit more than one of them, and certainly some of our best stock

picks have exhibited all six of them.

So without being too hardcore about any one of them,

I did want to spend this time and we're going to do this again this week just looking a little

bit more deeply at each of the six and we're up to numbers five and six. Number five is strong consumer appeal. Number six, possibly the most

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