Buy Back Time: How Founder Dads Can Build Businesses Without Sacrificing Family
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 17 May 2026
⏱️ 30 minutes
🧾️ Download transcript
Summary
Meet George Rivera, an author, speaker, and entrepreneur best known for developing the Buy Back Time Formula. With more than three decades of entrepreneurial experience across multiple industries, George has created a practical framework that helps high-growth founders and "founder dads" reclaim 10–20 hours each week, improve profitability, and build companies that can operate successfully without constant owner involvement.
George is also the creator of the Father-First Owner OS™️ and author of Buy Back Time Formula. Through his work, he teaches entrepreneurs how to create scalable businesses through stronger systems, empowered teams, intentional leadership, and the strategic use of AI and automation.
This conversation explores:
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How watching his father miss important family moments shaped George's philosophy on business and life.
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Why auditing your time is one of the most important exercises a founder can do.
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How delegation and systems can help business owners escape constant operational overwhelm.
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How founders can become more present with their families without sacrificing growth.
Want to learn more about how George helps entrepreneurs create businesses that support both success and the moments that matter most? Tune in now.
Connect with George:
🎧 Listen now on Apple Podcasts: http://apple.co/30PvU9C
Keep up with George Rivera socials here:
Instagram: https://www.instagram.com/georgerivera1977/
🛍️ Recommended Books from this Episode
📖 Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire – A practical guide for entrepreneurs and professionals on optimizing time, delegating effectively, and creating more freedom in work and life.
👉 Get it here
📘 The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It – A classic guide that explains why many small businesses fail and how to build scalable systems for long-term success.
👉 Check it out
📙 Essentialism: The Disciplined Pursuit of Less – A transformative approach to focus on what truly matters, eliminate non-essential tasks, and achieve higher impact with less stress.
👉 Explore it here
📕 Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork – A strategy for leveraging collaboration and focusing on the right people to achieve bigger goals faster and more efficiently.
👉 Discover it here
Note: These are affiliate links. If you make a purchase through them, we may earn a small commission at no extra cost to you. It helps support the podcast. Thank you!
Transcript
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| 0:00.0 | Forget frequently asked questions. |
| 0:02.3 | Common sense. |
| 0:03.1 | Common knowledge. |
| 0:04.1 | Or Google. |
| 0:04.7 | How about advice from a real genius? |
| 0:06.9 | 95% of people in any profession are good enough to be qualified in license. |
| 0:11.3 | 5% go above and beyond. |
| 0:13.1 | They become very good at what they do. |
| 0:14.8 | But only 0.1% are real geniuses. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every field. |
| 0:25.1 | Sleep science, cancer, stem cells, ketogenic diets, and more. |
| 0:28.6 | Here come the geniuses. |
| 0:30.3 | This is the Finding Genius podcast. |
| 0:33.0 | The Richard Jacobs. |
| 0:37.4 | Hello, this is Richard Jacobs with the Finding Genius podcast. |
| 0:41.1 | My guest today is George Rivera. |
| 0:42.7 | He's the founder and author of Buyback Time Formula. |
| 0:46.4 | So George's job and what he's done is to build a business that's, I guess, you can say, |
| 0:50.9 | like a lifestyle business where he doesn't have to work 100 hours a week to have good revenue and to have, again, both a profitable business and freedom to live your life as well. So we get into that formula and his backgrounds and all that stuff. Welcome, George. Hey, thank you, Richard. Excited to be here. Tell me a bit about your background. You know, you're just working like crazy and you couldn't take it anymore. Or like how did you come to the realization that you had to change things and, you know, what's your story? |
| 1:15.1 | Yeah, absolutely. Well, I'll kind of start from the beginning. I mean, I'm a 31 year entrepreneur. |
| 1:20.7 | I built my own supplement company from zero to over 200 million in sales, done over 400 million |
... |
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