Business | Sales 101 | Call Your Leads Until They Cry, Buy or Die
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 27 April 2023
⏱️ 12 minutes
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Summary
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| 0:00.0 | Get ready to enter the Thrive Time Show. |
| 0:24.6 | There have been a stuck in the area of sales. |
| 0:27.7 | Struggling to generate leads. |
| 0:29.3 | This podcast is for you. |
| 0:32.0 | So we're titling today's podcast sales 101. |
| 0:36.0 | Get people's attention. |
| 0:38.0 | Generate leads with no brainers and call those leads |
| 0:41.2 | until they cry, buy or die. |
| 0:44.4 | So step number one, get people's leads. |
| 0:46.4 | Well, Seth Godin, who's Seth Godin? |
| 0:47.9 | Seth Godin in 1998. |
| 0:50.2 | He sold his company called Yo Yo Dine to Yahoo for $30 million. |
| 0:53.5 | He became the vice president of Yahoo's direct marketing department. |
| 0:57.7 | And he says marketing is simply a contest for people's attention. |
| 1:01.7 | Marketing is a contest for people's attention. |
| 1:04.9 | So step one, you got to get people's attention. |
| 1:07.2 | Step two, you got to generate leads with no brainers. |
| 1:10.5 | Now step one and make sure you're not getting this mixed up. |
| 1:12.8 | If you're not getting people's attention, |
| 1:14.4 | then your marketing's not working. |
| 1:16.0 | So if you aren't getting their attention, |
| 1:18.2 | they're overcomplicated, then you're not marketing effectively. |
... |
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