Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke. What's the difference between a strategy and a tactic? Today on the show, Dan explains the difference between the two

and how to ask the right questions to craft a winning marketing strategy. Now here's your host, Dan Locke.

So here's how it's going to work. So I'm going to share with you seven. How many?

Seven.

Profit maximizers you can use to explore your business. Seven of them. Seven of them.

I'll go through each one of them in detail. Then we also do some exercises and do some discussion as well.

So profit maximizer number one is this,

and that is strategic thinking versus tactical thinking.

Strategic thinking versus tactical thinking.

Most entrepreneurs, they are very, very tactical.

Not very strategic, very tactical.

And I'll explain in a moment what that actually means.

So my question, first question is,

what's the difference between a strategy and a tactic?

What's the difference between a strategy and a tactic? Long term the difference between strategy and a tactic? Just yow the answer.

Long term versus short term, very good.

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