My name is Jennifer Thompson and my business is Paschino's bridal and formal attire.

I'm originally from Bronx, New York, went to college for fashion design.

I also worked in New York City in fashion design.

Even if you've worked in the business, you don't know everything about the business.

Because when you get into the business, there's a whole lot of challenges. And the first thing is the actual running of the business.

You have to wear a lot of hats, so you have to know the marketing, you have to be a seller, you have to be the person who hires people.

There's so many different things that you have to know and do,

and I don't think people know that in the very beginning. Yeah, I think that's another thing you think. You think you're going to be the boss and then you think, oh, I'm going to just be able to tell people to do, and then I'm going to be able to go out. The main thing I can notice right off the bat with the training. It's helped with the hiring process,

how to motivate people, and really the most important to me, I think, was learning how to do

a website, learning how to put a website together, learning how to optimize the website,

learning how to blog, learning social media. Because we had an old school website and I think we got maybe

50 hits a month. And then once we improved our website, our optimization, we started getting

more calls and more calls and I mean I think our highest numbers so far has been up in

3,000s. And I think that gets more phone calls, more people walking in the door, obviously

more customers to us that we can speak with and, you know, sell our product.

I believe that the training that you get here is probably going to be the best money spent.

You could go take courses, you could read books on these things, you could learn a lot that way,

or you could do it right here all in one place and save yourself a lot of time and

money so you don't know anything in the beginning when you start a business and you really need to

know as much as you possibly can to make your business thrive some shows don't need a celebrity

narrator to introduce the show but this show does In a world filled with endless opportunities, why would two men who have built 13 multi-million

dollar businesses altruistically invest five hours per day to teach you the best practice

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