Business Podcast | The Harley Davidson Turn-Around Story + How to Attract the Attention of Your Market In a Crowded Marketplace | Clay Clark Interviews Harley CMO, Ken Schmidt + Tebow Joins Dec 5-6 Business Workflow
Thrivetime Show | Business School without the BS
Clay Clark
4.7 • 1.5K Ratings
🗓️ 9 July 2024
⏱️ 97 minutes
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Summary
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Transcript
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| 0:00.0 | Repositioning the business. |
| 0:02.0 | For the sake of time, I'm going to just skip to my favorite one of the moment. |
| 0:07.0 | My favorite one of the moment is Subway. |
| 0:12.0 | I admire what they've done. |
| 0:16.0 | Now, you can't give more credit than they deserve. |
| 0:19.0 | Jared went to them. |
| 0:21.7 | But to give them credit, somebody recognized what he was. |
| 0:26.2 | By the way, it wasn't corporate. |
| 0:28.3 | Some of the franchisees and a regional ad company |
| 0:31.1 | had to prove the thing to him. |
| 0:33.2 | But they have embraced it once they found out |
| 0:35.8 | what they had on their hands. |
| 0:37.1 | So here's what Subway is done. |
| 0:39.5 | Subway is in the fast food industry. |
| 0:42.9 | That's where they are. |
| 0:44.7 | So think of everything we've talked about up until now, because it all connects. |
| 0:49.0 | They're in the fast food industry. |
| 0:50.7 | They're in the fast food industry with Wendy's, |
| 0:53.2 | and McDonald's, and Burger Burger King and Mr. Hero and Pizza Hut and that's where they are. |
| 1:01.0 | The fast food industry has certain norms, has certain ways of doing business, has certain ways of presenting products, and they pretty much all do the same thing |
| 1:11.6 | like Amish. |
| 1:14.3 | Subway repositioned themselves as a weight loss business. |
... |
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