This sounds really simplistic, but it still shocks me how few people actually practice this.

And it's a struggle to practice, but is this issue of focus?

Steve was the most remarkably focused person I've ever met in my life.

And the thing with focus is it's not sort of like this thing you aspire to

or you decide on Monday, you know what, I'm going to be focused.

It is a every minute, why are we talking about this?

This is what we're working on. You can achieve so much

when you truly focus. And one of the things that Steve would say, because I think he was

concerned that I wasn't, he would say, how many things have you said no to? And I would, honestly, I would have these sacrificial things, because I wanted to be very honest about it,

and so I say, well, I said no to this and no to that.

But he knew that I wasn't vaguely interested in doing those things anyway.

So there was no real sacrifice.

What focus means is saying no to something that you, with every bone in your body,

you think is a phenomenal idea,

and you wake up thinking about it, but you say no to it because you're focusing on something else.

And then the third one is an interesting one which is actually reflects a little bit poorly on myself.

But I remember having a conversation with him and was asking why it could have been perceived

that in his critique of a piece of work he was a little harsh.

And we'd been working on this, we'd put our heart and soul into this.

And I was saying, you know, couldn't we be a little bit more, could we not moderate the things we said a little bit?

And he said, well, why, Anne? I said, well, you know, because I care about the team.

And I, you know, care about...

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