Get ready to enter the Thrive Time Show 3 2 1 boom.

All right, Thrive Nation, welcome back to the special limited edition, the exclusive

the platinum series, the gold series, the whoop chop, this is a, a, a rare opportunity

to break down how public relations works with the, the, I would say the silver fox of

the PR world. Yes, the silver series. Yes. And so Michael Avine, the most successful

PR dude in the history of the plan, the guru, the, the, the man, the myth, the legend.

We had a chance to interview him out there in Southern California and asking him specifically,

everything that I've ever wanted to know about public relations. He is a New York Times

bestselling author four different times. He works with, he's worked with Michael Jackson,

he's worked with Prince, he's worked with Nike, he's worked with Pizza Hut, he's worked

with President Bush, President Clinton, he knows his stuff. And during this particular

podcast interview, we ask him about PR and he chooses to talk about how it's important

that you help yourself. That's true. No learn how to help yourself.

What he's going to get into is that no one's coming to save you, right? And why is that

such a powerful message in your mind? I mean, why is, why is it so important that the

listeners hear this message? Because this is what he's saying, he's powerful. If you're

going to be successful founder or a successful person that starts a business, you have to

have a sense of urgency with the way you operate. And if you don't have what he's talking

about here, if you don't understand the concept that nobody is, there is no backup plan for

you. Nobody's going to come save your butt if the bacon ain't cooking right. Oh, I don't

even know what that means. That was, that was, nobody's going to save your butt if the bacon

ain't cooking right. Exactly.

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