How can we learn to use technology as a tool rather than becoming a tool used by technology?

On today's show, best-selling author, Near I.L.

teaches us how to increase our focus in the age of exponentially increasing distraction.

Some shows don't need a celebrity narrator to introduce the show, but this show does.

Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses.

Ladies and gentlemen, welcome to the Thrive Time show.

Now, three, two, one, here we get.

We started from the bottom now we hear.

We'll show you how to get here.

Started from the bottom now we hear.

We started from the bottom now we hear.

Start it from the bottom now we hear.

Yes, yes, yes, and yes.

Thrive Nation, welcome back to another exciting edition of the Thrive Time show.

And on today's show, we're going to be interviewing a Wall Street Journal best-selling author by the name of Neer IL.

Neer spent years of his life in the video gaming and advertising industry where he learned

and applied these techniques described in his best-selling book, which you have to buy

if you have a soul, called Hooked.

He's taught courses on applied consumer psychology at the Stanford Graduate School of

Business, and he's been a frequent speaker

at both industry conferences and Fortune 500 companies. Thrive Nation, check this out.

Throughout his career, his work, his writing has been featured in the Harvard Business Review,

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