Get ready to enter the Thrive Time show.

It's a Thrive Time show on the radio.

Yes it is.

Oh, yeah, yeah.

It's all about you.

All about you.

All about you.

All about you.

All about you. All about you. about you say we bring the boom oh

thrive nation welcome back to the conversation you know what we're doing right there

chep you know what we're doing with our new intro i'm dancing is what i'm doing right now

do you know what we're doing with the new intro do you understand what's happening on a deep

psychological level?

No.

It's audio branding. Audio branding. So for years, I've been... You get the little jingles stuck in their head. Yeah, I mean, a lot of times, like, I'll be going... This will usually have... I'm in the shower, and in the shower, I'm, you know, getting ready for my day. And there can be... I'll listen to T.D. Jakes while I'm taking a shower.

And no joke, And this is a serious example of audio branding. I don't know. I listen to him, you know, just every morning when I get ready for work. But sometimes when I'm traveling, I can't listen to T.D. Jakes because I'm taking a shower at somebody else's place or whatever, you know what I mean? So I can't wake them up. I get up like at 4 a.m. or something. But the Man Cave, I crank it up. I mean, it is loud. I mean, it is loud every morning. It's probably much louder than most people would be comfortable listening to anything, let alone T.Jakes. but I have to get myself going, know. So, true story. So I was in San Diego and I was staying at somebody's house and I got up like at four. And I hate getting up, waking up when I cannot listen to loud things immediately. Because we wake up at four, let me tell you something. The amount of work you can get done between like 4 a.m. and noon is profound if you're uninterrupted or between 3 a.m. and 9 a.m. It's unbelievable how much work you can get done. Right. But when you're like tired and you're kind of groggy and you're kind of just unable to get the cobwebs out of your head, it sucks. Right. So you're sitting there trying to work on something quietly, you know, from your home office. That sucks. Let me tell you. That is the worst thing ever trying to get up early and then trying to be like all quiet,

like walking on eggshells, trying not to wake up your wife. I mean, that right there, that drives me to the verge of suicide. So I can't handle that. So I had to build my own man cave here. So anyway, I'm in San Diego.

I get up like at three, and I'm thinking, gosh, I can't, I just cannot work out of these conditions.

This happened to me in Vegas, too, you know?

So what I'll do is I'll just get in the rental car and I drove right down to the beach at La Jolla and nobody's there turns out like nobody or four a am and so I go down there and I get myself a coffee from these gas stations and I'm trying to get going. A lot of times I'll sing while I'm driving.

And I am not exaggerating.

This has happened to me twice.

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