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All right, Thrive Nation. Welcome back to the conversation. It is the DriveTime Show on your

podcast download. My name is Clay Clark. I'm the former US SBA entrepreneur of the year.

And we're talking about launching and creating effective retargeting ads.

Can you explain to us Eric Chep Business Coach what a retargeting ad is for probably three

quarters of our listeners don't know what it is because it's not something that's commonly

talked about. So I would say retargeting it. A lot of people probably do know what it is.

They just don't know like the terms are what they're you've seen them. And so this is how

he's been arguing me. Oh, I want to argue with everybody. No. No, I just think that they're all

over the places. The reason that people have seen him. And so what they are is for me, it's like

all beyond ESPN or something. And there's going to be some advertisements for like some

shotgun shells at Cabela's.com that I was looking at two days earlier. Or I'll be on some other

website. And there's like women's shoes or a purse because my wife has been on my phone

shopping for something. So what it does is it tracks the fact that you've been to a certain site.

And then when you surf around the web and go to other websites, these ads follow you around.

So it seems as though this brand that you were looking into is just huge and they're everywhere.

And and they're really they're actually just tracking you. It's kind of weird.

Okay. So retargeting ad I want to make sure that we're we're getting this. The retargeting ads

are the ads. They're going to follow you around the internet no matter what website you go to.

Right. Now, I don't know if you guys are aware of this, but on February 10th,

...