Can you explain just from your perspective what a mystery shopper is?

Well, the image of a ninja, you need to take out of your mind.

Okay.

You want them to look like a normal patient.

That's a friend of yours.

And what you do is you send them in and with very specific goals of them taking notes mentally as they go through the process,

the good, the bad, the ugly the ugly the great the not so great

and then when they're done with their experience in your business then you sit down with them and

you break it all out and you go through what their experience was now just because i think some of

this stuff might seem like common sense to you because you've done it for so long but i when i

hired my first mystery shopper

for one of my businesses,

I didn't know that I shouldn't tell anybody

that they were the mystery shopper.

And so everybody kind of knew that they were,

but it wasn't very mysterious.

Yeah, yeah.

And everyone's like, that's Jamie, Jamie.

So, and they're all like kind of, I guess rule number one is you really can't tell people that the mystery shopper is coming to town?

Absolutely.

Or, you know, one of the games I like to play is say, sometime this month there'll be one.

So, you know, everybody's treating everybody.

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