This is going to sound out of left field for a museum tour company.

We've started experimenting with a guacamole making competition.

What's up, you beautiful bastards? It's your boy spring roll aka

Rabba can't lose aka no a kegan. Today's episode is our first experiment with

Noah's Arc. This is something we're trying out where we talk to people who are

just starting out businesses as well as people

making millions of dollars seeing what's going on with their business given some advice they

go do it and then we all can learn from it hopefully we don't fuck up their

business along the way today I talked to Michael Alexis from Museum Hack.com. They're doing

around $3 million in revenue but have been stuck there for about two years. I love

Museum Hack. I went on one of their first tours with the founder Nick Gray who is a

great friend, Chipotle

lover and fellow swimmer. They do rogue museum tours and make them fun as fuck.

I was surprised to hear that some of their revenue comes from not the public tours that most of you

are familiar with. You'll find out

where that other revenue comes from. But their business has been flat so we dissect

how they can get the growth going again. In this conversation you'll enjoy three

big things. Number one one how to break down your

revenue to figure out what to increase and what to kill completely. Number two

creating goals in your company, creating cohesion around it and

accountability towards the new goal.

Number three, why hope is pointless in business and how to include experiments in your company planning.

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