What is up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. This week on Founders Journal, we're doing things a little differently.

We are dropping a mini series full of case studies that lay out a number of lessons you can learn

from successful businesses. That means instead of just one episode, Monday, Wednesday, and Friday,

this week we're giving you two, a new show that you won't want to miss, plus a classic episode

you maybe haven't heard before. Today, we are talking about why we brought XL Dictionary to be

on Morning Brew's platform as our newest creator. Let's hop into it.

So for those of you that haven't heard me on my soapbox talk about Morning Brew's strategy,

let me set the stage and then we'll talk about Morning Brew's newest creator who I am wildly

excited about. At the highest level, we want to inform, educate, and empower the leaders and

decision-makers of today and tomorrow around business, money, and career. And to achieve that,

obviously in the early days of Morning Brew, we had our newsletter. But as time has gone on and

we've learned more about the industry and what consumers like, we think there's a different way

to do that. And the best way to achieve that, we believe, is to educate and empower through

individuals as brands rather than institutions as brands. And the way I think about it is honestly

a perfect come for Disney. It is the Disney model. The only difference is we are talking about

real people instead of imagined characters and the best line that I've heard over and over.

And I love saying it is the only difference between what we're doing and what Disney is doing

is Mickey Mouse doesn't negotiate their contract. So here's how I think about it. Think about Buzz Lightyear.

And all of the ways that Buzz Lightyear has been the center of amazing storytelling and business

...