In 1953, two Jacksonville Florida aspiring restaurateurs, Keith J. Kramer and Matthew Burns,

crossed the continent to Scout and McDonald's location in the SoCal City of San Bernardino.

They returned home to the sunshine state and shortly opened a burger restaurant of their

own, basing its name off the quick-cooking insta-broilers they installed in their industrial

kitchen.

Just three years later, its own identity was forged as it introduced the signature hamburger

sandwich that would make it the home of the whopper.

Following the insta prefix, it grew to prominence as a chain in the 1960s, eventually being

purchased by the Pillsburg Corporation and a lines that would last into the 21st century.

As opposed to the rigid efficiency-targeting campaign of its inspiration and chief rival,

this fast food eatery made its marketing emphasis personal choice and customizability, which

is reflected in its famous slogan.

Now owned by Brazilian conglomerate 3G Capital, who merged it with Canadian Titan Tim Hortons,

its foothold in the world of fast food burger chains is secure.

According to its website, it now has over 12,000 locations in 73 countries, including

in Australia, where a local trademark dispute is forced it to operate as Hungry Jack.

But its success is tainted by the fact that, although it granted itself the title of a monarch,

it remains and appears fated to remain the clear number two to McDonald's, the galley

that imitated at its founding.

It's the Pepsi, the Luigi, the Scotty Pippin of Burger Chains.

This week on Doe Boys, have it your way.

It's BK Burger King.

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