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Science Quickly

Bumper Stickers Make Highways More Social

Science Quickly

Scientific American

Science

4.2639 Ratings

🗓️ 29 November 2017

⏱️ 3 minutes

🧾️ Download transcript

Summary

A social scientist studies how car stickers turn the roads into actual information highways.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Understanding the human body is a team effort. That's where the Yachtel group comes in.

0:05.8

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

0:11.0

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

0:19.6

To learn more about Yachtolt, visit yawcult.co.j.p.

0:23.9

That's y-A-K-U-L-T-C-O-J-P.

0:28.4

When it comes to a guide for your gut, count on Yacult.

0:33.8

This is Scientific American 60-second science. I'm Emily Schweng.

0:41.0

You know how it is when you're driving behind a car and you notice a bumper sticker and you think to yourself, oh, it's that kind of person.

0:49.5

Or why would somebody put that on their car?

0:52.4

Walter Gottlik, a sociology graduate student at the University of Kansas.

0:57.6

I was coming back from a vacation with my family, and I was behind a car, and the bumper

1:03.8

sticker on the car was almost illegible. The type was really tiny, and it said,

1:08.1

when this baby hits 88 miles an hour, you're going to see some serious

1:11.4

shit. This was Gottlick's aha moment. As you may have guessed, the bumper sticker was a reference

1:17.2

to the movie Back to the Future. When this baby hits 88 miles per hour, you're going to see some

1:22.4

serious shit. It's moments like this, on the highway, driving driving at speed that can seem so solitary.

1:29.2

But in fact, there are opportunities to connect and with perfect strangers.

1:34.2

That's what I'm trying to get at, the way that we think about the world based on how we read what other people put on their cars.

1:41.0

To sample the kinds of messages being sent on our roads, Gottlik drove more than 10,000

1:46.0

miles on interstate highways throughout the eastern United States.

1:50.1

He says one major variety of bumper sticker refers to things nearly everyone knows about,

1:55.4

an election, a church, a social issue, but other bumper stickers may require an observer to access what Gottlik calls outside resources.

...

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