This is an IHeart podcast.

Welcome to How to Money.

I'm Joel.

And today we're talking built to borrow the hidden forces behind debt with John Dinsmore.

Thank you. So a lot of people find their way to personal finance podcasts like this one after hitting a few bumps in the road.

Often the culprit is debt.

Maybe you maxed out your credit cards, causing financial and relational problems.

And you turn to a podcast like this because you needed help.

Well, that's why we do the show.

We love to help.

But there's often a lot of shame about those past mistakes as well.

But maybe, just maybe your debt problems, they're not solely about a lack of

willpower or a personal vendetta against yourself, right? My guest today takes a hard look at the

financial services industry and how they dangle debt products that lead us astray. John Dinsmore

is a marketing professor at Wright State's College of Business. He's going to

help us spot the marketing schemes and the nefarious traps out there so that we can avoid them.

Professor John Dinsmore, thank you for joining me on the show today. Thanks for having me, Joel.

Of course. Okay, first question is, what do you like to explore, John? I love a good craft beer, but they can be expensive. And so, you know, we're trying to do the smart thing with her money, save and invest for the future. But hey, you've got to spend some money and live life in the here and now. What's that splurge look like for you? It's probably concert tickets. I never splurge for like the really good seats. but I like to go, I mean, it's probably my favorite thing to do.

And now I have a son who's, he just started playing music and he's very into seeing live music.

So now I can, you know, excuse my splurging by saying it's for the boy.

But really, it's, you know uh i try to go to as

many concerts as i can go to without you know missing a mortgage payment i was talking to someone

...