Dear founder, I'm your host, Lindsay Pinchuk. At 30 years old, I founded my first company with just

$500, building it to reach 3 million people and generate seven figures in revenue for six years

straight, all before I sold it. A decade later, I exited with one goal to support other women in

business through their own entrepreneurship journeys. As an entrepreneur, you wear every hat.

You burn the midnight oil and most of all, you pour your heart and soul into everything you do.

But there's no blueprint for success.

Every week on Dear Founder, you'll get to sit in as I pick the brain of some of my closest

female founder contacts.

Save yourself time, money, and hassle, listening to the lessons of those who have already done it.

You'll also have the chance to hear about my own founder journey, how I built my first company, and now how I'm building my second,

as I share solo episodes filled with actionable lessons and steps that you can apply to your business immediately.

Make sure to subscribe now so that we can build our businesses together each and every week.

Now, let's get into today's episode.

Welcome back to another episode of Dear Found Her.

Today, we're diving into a topic that everyone seems to be talking about.

No matter where I look, the notion of building your personal brand has become the it concept for your business at the moment. Everywhere I'm turning, someone's talking about it.

It's the buzzword going into 2025. But here's the thing. It's not new.

And I want to take it a step further because, yes, your personal brand is incredibly important.

You hear me say all the time that people want to buy from people. But what happens when you

build a solid personal brand and show up as yourself

is what's key for your business. When you show up as yourself every single day and you're

intentional about your personal brand, the community surrounding both you and your business

...