Building your online brand | Caleb Ralston

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.8 • 2.1K Ratings

🗓️ 15 November 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this podcast episode, Caleb Ralston, the man behind the camera, takes the spotlight! Check out this podcast Caleb and I filmed about a year and a half ago!
Would you like my team to help build your personal brand? Apply to join Pineda Media at https://wealthyway.co/rj9
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He has played a significant role in enhancing the marketing efforts of prominent entrepreneurs. Caleb's journey began with childhood video projects, leading to valuable experiences with major companies. His focus was on filming and creating micro content for platforms like Instagram and TikTok.

Through his work, Caleb observed the most effective platforms for entrepreneurs, like Gary Vee, based on real-world encounters, such as hearing people recognize Gary in airports based on his online presence. Caleb shares insights on efficiently documenting moments during lengthy shoots, advocating following the example of D-Rock for content creation.

Caleb played a role in launching Gary Vee's "Trash Talk," showcasing ways to generate income with minimal investment. He admires Gary's exceptional time management and work ethic.

Caleb emphasizes maintaining brand integrity while increasing content output. He highlights the importance of substance in content and identifies common mistakes made by budding content creators. Understanding the purpose of content and addressing audience needs is crucial. He suggests analyzing comments on similar content to identify relevant topics.

Caleb's motivation lies in helping people, and he finds content creation to be the most effective means of achieving this goal.

Transcript

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0:00.0	You know when you just look at guys like Gary, Grand Cardone, it's just pure volume.
0:04.0	Like you want a high volume of content, but there, in my opinion, should be substance to that content.
0:09.4	A lot of people go too quick to the volume game without having the substance to match it.
0:16.5	He has helped some of the biggest names in entrepreneurship grow their personal brand.
0:21.3	He was one of the camera guys for Gary V. He's also now
0:24.9	working full-time for Alex and Lela Hermosi. People listen to the show right now
0:28.7	who are already entrepreneurs, right? They got businesses, they're trying to make money and
0:32.3	they're like yeah yeah, I get it.
0:33.7	Gary, Ryan, Alex, these guys make content because they know it helps people and it helps their business.
0:38.9	What are some mistakes that you see these people making?
0:41.6	We're not yet big.
0:42.8	Ultimately, you need to figure out what.
0:45.6	Today, I've got somebody who's actually behind the camera.
0:49.9	So many of you probably have never seen this guy or know what he does.
0:53.0	But let me tell you, he has helped some of the biggest names in
0:56.3	entrepreneurship grow their personal brand.
0:58.9	He was one of the camera guys for Gary V.
1:02.4	He's done many of his episodes on one of my favorite series
1:05.1	Trash Talk he's also now working full time for Alex and Lala Hermose.
1:09.6	It's actually how I met him when they came to my office and I actually wanted to bring him in to pick his brain about how we could do content better and I said you know what we might as well put him on the podcast so that everyone can learn how they can do the content better and grow their brands.
1:24.4	So I've got none other than the man of mystery, Caleb Ralston.
1:28.6	What up?
	...

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