Building Disruptive Direct-to-Consumer Brands | Inside Fashion
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 7 May 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
Speaking at BoF West, the entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands’ success.
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Transcript
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| 0:00.0 | Your customers will tell you very loudly when you are doing a good job and when you are not doing a good job of hitting your mission. |
| 0:08.0 | Good American is all about, you know, the community and what does that community mean to us and they hold us absolutely accountable for every decision we make. |
| 0:17.0 | You're all in very different businesses. Yes, the director-consumer business model is the same. |
| 0:21.0 | But the thing that strikes me that links the three businesses together is this sense of purpose |
| 0:25.4 | beyond just making money. Business needs to be a force for good. It's not something you tack on at the |
| 0:30.9 | end. Business can make a real impact and customers are demanding that. And that's been our vision |
| 0:35.8 | from the beginning. |
| 0:43.3 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to the BOF podcast. This week, we go back to Los Angeles where BOF recently held its second annual |
| 0:49.5 | BOF West Summit. The word on everyone's lips in the world of consumer entrepreneurship is direct to |
| 0:54.8 | consumer. These new kinds of businesses have changed the way consumers spend their money and |
| 0:59.3 | force traditional players to rethink their business models and practices. Social media and |
| 1:04.6 | affordable off-the-shelf e-commerce tools mean it's easier than ever before to start a retail |
| 1:09.6 | business. And this has given rise to direct-to-consumer companies that design, sell, and ship their |
| 1:15.6 | products themselves, bypassing Middleman. |
| 1:18.5 | But building a direct-to-consumer brand is no easy feat. |
| 1:21.4 | And in this panel from BOF West, we explore the entrepreneurial journey from ideating |
| 1:26.8 | the business model and finding the target |
| 1:28.6 | marketer all the way through to scaling and fundraising with three very talented entrepreneurs |
| 1:33.9 | Tim Brown the co-founder of allbirds the sneaker that took over Silicon Valley Emma Greed the |
| 1:40.5 | co-founder and CEO of denim label American, and Hillary Cole's co-founder |
| 1:45.3 | of wellness brand Hems and hers. So here's Tim, Emma, and Hillary with our chief commercial |
| 1:51.4 | officer, Nick Blondon, at Bof West. The first thing I'm going to ask you to do, I've got a lot |
... |
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