Building Blockbuster Brands (w/ Greg Logan) | Ep 372

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 16 August 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable. Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love. What you’ll learn in this episode: Greg Logan’s 3 rules of storytelling How Hollywood formulas apply to brand storytelling Why stories are more persuasive and memorable than facts The Hero’s Journey explained (and how to adapt it for business) How to avoid the “we’re amazing” trap in branding Defining your brand’s quest and why it matters Greg’s collaborative process for crafting blockbuster brands in just 4 days Timestamps (0:00) Three Rules of Storytelling (1:05) Greg Logan’s Background & Narrativity (2:28) What Hollywood Teaches About Branding (5:03) The Hero’s Journey Explained (7:35) Why Humans Are Wired for Stories (10:20) Why Brands Misuse Storytelling (12:28) Hollywood Formulas Applied to Business (14:35) Why Founders Struggle with Their Own Story (15:56) Greg’s Four-Day Branding Process (16:36) Defining a Brand Quest (17:52) Real Brand Quest Examples (19:34) Emotional Clarity vs Jargon (20:26) Chris Do’s Quest Example with Greg (23:21) Helping Creative Entrepreneurs Create Their Future (29:45) Genre, Enemy, and Superpower in Branding (33:10) Building Stories Collaboratively with Clients (38:00) Quests That Resonate with Audiences (44:00) Chris Do’s Brand Quest Reframed (49:10) Final Takeaways: Turning Brands into Blockbusters Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	everybody wants to create a better brand everyone wants to tell a better story but follow these
0:05.4	three rules from Greg stop talking about yourself because it's not about you don't sell me don't
0:10.9	send me more email send me me tell me what's in it for me make the audience your clients to hear
0:16.2	over your story stop being so rational because we all know this. We make decisions emotionally,
0:21.5	then we post rationalize after fact. But if you really want to make an emotional connection
0:25.3	with somebody, telling them more facts is not going to do it. As it said, facts tell stories
0:31.2	sell. The last one is stop talking like everyone else because guess what? You're going to
0:37.0	disappear in all that noise and you're contributing to that noise versus standing out.
0:41.2	Find your unique way to say things and avoid the clichés.
0:44.8	Stick around.
0:49.2	All right, Greg, I'm excited to talk to you because the two of us, I think I'm a nerd out a little bit about story and branding and why stories really matter.
1:00.8	But for people who don't know who you are, can you tell us a little about yourself?
1:05.1	Sure. My name's Greg Logan. I'm an Aussie who splits the year between Sydney, Los Angeles and Lisbon, and I'm here
1:12.2	on a sunny Lisbon day right now.
1:14.1	Eight years ago, I founded Narrativity, which is a global brand storytelling business.
1:19.7	And I took the most financially successful storytellers of all time, which is movies, and
1:24.4	I translated their formulas for brand.
1:26.6	So they could tell a far more engaged, emotional and efficient story than they're currently
1:30.7	doing.
1:31.7	And my clients would stretch for everyone from startups to Fortune 500s all around the world.
1:37.5	They're really enjoying blockbuster results.
1:39.5	And because of that, I had a lot of businesses saying, I can't afford you.
	...

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