Building a Social Community: Tell Me a Story!

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 19 September 2012

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social communities and storytelling. The connection? Ask the experts.Rachel Happe, The Community Roundtable: “Social communities leverage an increasingly expensive asset - people - by allowing them to work out loud, connect with more people, establish trust, and find relevant information and solutions more quickly. Our job as community sponsors is to co-create value and be the storytellers of that value. It is no longer a story about us alone, but about that collaborative journey.” Sean O’Driscoll, Ant's Eye View, “Social engagement is a journey with defined stages leading to the fully engaged enterprise…Digital storytelling is a critical new competency.” Mark Yolton, SAP: “As SAP CMO Jonathan Becher likes to say, ‘Big glass buildings don’t buy software…people do.’ With the lines between B2B and B2C blurring, enterprise marketers must become better storytellers to articulate the impact of their solutions on real people.” Join us for more on Building a Social Community: Tell Me a Story!

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:13.4	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:18.4	Visit voice America.com.
0:20.1	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.9	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:30.2	its staff and management.
0:31.5	Thank you. Welcome to the most nutritious hour of business talk all week.
0:46.1	This is Coffee Break with Game Changers, presented by SAP.
0:50.1	The best run business is run SAP.
0:52.7	Your host and moderator is Bonnie D. Graham. You'll hear from the
0:55.8	innovators who have learned to use game-changing technologies to shake up the status quo and help move
1:00.9	today's businesses in new directions. Now, here's Bonnie D. Graham. Okay, the buzzword for today is
1:07.8	social communities and storytelling. I correct myself, that's a buzz
1:12.1	phrase. What's the connection? Let's see what the experts have to say. I'm going to start
1:16.7	off with Rachel Happy from the Community Roundtable. Rachel says social communities leverage
1:21.8	an increasingly expensive asset. People by allowing them to work out loud, connect with more people, establish
1:29.2	trust, and find relevant information and solutions more quickly.
1:33.9	She says, our job as social community sponsors is to co-create value and be the storytellers
1:40.3	of that value.
1:41.5	It's no longer a story about us alone, but about that collaborative journey.
	...

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