Welcome to entrepreneurs, the Playbook. I'm here with the amazing Shane So. He is the CEO and founder of So Capital. Welcome Shane to the playbook. Thanks for having me. I appreciate it.

Oh, so it's so exciting to have you here because it's the new age of business. And obviously you're an expert in your space, real estate, commercial, residential, and facilitating great growth.

You said something interesting in the green room with me.

You said, hey, Dave, you know, I've heard that, you know, real estate will make you a millionaire, but it's M&A that will make you a billionaire.

I will tell you that that's absolutely true.

But there's also something that will exist you in building what you already know.

And that's social media.

That's personal brand.

That's the reason we do podcasts.

And you fit into that, believe it or not, stereotypical brand today, digital brand that actually has meaning, not just looking for followers.

People think you're funny or sexy or whatever reason they follow you.

But I'm talking about true engagement of business development.

And although you tend to think of yourself as an introvert, what has opened your mind

to, in the last few months, starting to pursue your own personal brand?

Well, I mean, I guess for the few people that did know that I did real estate, I realized

that people were reaching out to me every once was, hey, I heard you do real estate. I've got this deal. Or, hey, my mom's trying to sell

this home. They think I'm a realtor sometime. Yeah, yeah. And I was like, man, they're bringing

me deals. And then I saw Grant Cardone, Ty Lopez, and people like you guys online doing your

personal brand. I said, I wonder how many deals they're getting and

then i started doing just a little bit and sure enough within a couple months i had some people

reaching out brought me and we bought an 18 unit from that we brought some you know some other

car wash from that so i was like man this is it's powerful. So I decided to lean in on it for sure.

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