Building a Purpose-Driven Business | Entrepreneurship | YAPSnacks

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Marketing, Entrepreneurship, Business

4.8 • 1.5K Ratings

🗓️ 2 September 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Since the 1970s, we have viewed business as a way to make money, not make a difference. However, the way we view the role of business is changing. Some of the most successful entrepreneurs believe that purpose is the primary function of business, not profits. If your career and your organization exist solely to make money, you will likely lose motivation to keep going after you’ve met all your major milestones. When we infuse purpose into every level of our businesses (and lives), we are building more fulfilling careers and inadvertently becoming more profitable. By aligning your organization with a mission, you attract customers who want to uplift that mission. Plus, the profits generated by those customers will satisfy your stakeholders, so it’s a win-win! On today’s YAP Snack, I want to explore how to build a purpose-driven business by sharing wisdom from entrepreneurs who have successfully aligned their companies with a powerful mission. Tune in to hear what John Mackey, Derrick Kinney, and Darius Mirshahzadeh have to say about purpose, conscious capitalism, core values, and using your money to fuel your purpose. Topics include: -What is conscious capitalism? -The Good Money Revolution -The importance of purpose in business -Using core values to create accountability -Love in entrepreneurship -And other topics… Sponsored by - Indeed - Visit Indeed.com/YAP to start hiring now. Bambee - Visit bambee.com/profiting The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Yap, Young and Profiting Podcast, a place where you can listen, learn, and profit.
0:08.8	Welcome to the show. I'm your host, Halitaha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world.
0:19.7	My goal is to turn their wisdom into actionable advice that you can use in your everyday life,
0:25.6	no matter your age, profession, or industry.
0:28.8	There's no fluff on this podcast.
0:30.9	And that's on purpose.
0:32.3	I'm here to uncover value from my guests by doing the proper research and asking the right questions.
0:38.8	If you're new to the show, we've chatted with the likes of ex-FBI agents, real estate moguls,
0:44.0	self-made billionaires, CEOs, and best-selling authors. Our subject matter ranges from
0:49.1	enhancing productivity, how to gain influence, of Entrepreneurship, and more.
0:59.4	If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young and Profiting Podcast.
1:03.6	Hey everyone, you're listening to YAPSnacks, a series of bite-sized content hosted by me,
1:10.2	Hala Taha. Today we're going to be talking about how to build
1:13.6	a purpose-driven business. Over the past year, we've talked to a lot of guests on Yap about
1:18.8	conscious leadership and creating a purpose-driven organization. That's because business leaders are
1:24.3	challenging old ideas about the function of a business in society.
1:28.7	For a long time, we viewed businesses as nothing more than money-making machines.
1:33.9	In fact, in the 1970s, the notorious economist and free market advocate Milton Friedman
1:39.7	argued that the sole purpose of a business is to generate profits for shareholders.
1:44.8	Well, fast forward to 2022 and entrepreneurs, employees, and customers alike are changing their
1:51.4	minds. People now argue that purpose is the primary function of business, not profits.
1:57.8	In fact, Zeno conducted a study in 2020 that measured the importance of purpose and business.
	...

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