Building a Personal Brand Over 40 - 740

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 14 November 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is it too late to build a personal brand if you're over 40? Actually this is the absolute best time in our history to start a personal brand if you are over 40!! In this episode of The Chalene Show Podcast, Chalene Johnson shares why there is so much potential right now to build a personal brand, especially for those in the midlife stage (over 40). Discover why this demographic is a goldmine in the marketing and branding world, and how experience, trustworthiness, and relatability can actually give you an edge. Learn why midlife is the perfect time to build your personal brand, why branding may not be for everyone, what you should be focusing on and the best platform to get started on. Chalene will also give you tips on how and why you should makeover your bio on Facebook, Instagram and/or TikTok. This episode is a must-listen for Gen Xers and anyone interested in personal branding, multiple streams of income, and job security in today's unpredictable economy. Watch this episode on YouTube!! Check out InstaClubHub!! For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Go to InstaClubHub.com/Trial We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE Join me on Patreon 7 Days for FREE!! THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more Sign Up For MY WEEKLY NEWSLETTER Subscribe to The Chalene Show!! Links you may want to check out: Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock a question or message RIGHT HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Reimagining business possibility with lounge underwear and AfroCensix powered by Shopify.
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0:26.7	slash green to start selling online today.
0:29.2	So you're over 40 your midlife and you haven't built a personal brand and you're wondering if you've missed the boat.
0:35.0	As someone who's in midlife, this is the absolute best time in our history to start a personal brand.
0:41.0	It's easier, less technical, and people your age are in high demand.
0:44.4	Marketing firms, brands, PR agencies, they are all desperate to work with people who are
0:49.3	over 40, 50, 60, even 70 and And that's because of the unique experience,
0:54.3	relatability, trustworthiness,
0:57.0	authenticity, and like just the realness
0:59.7	that someone your age brings to the market. That just comes with being a little older.
1:04.3	I mean there's an undeniable relatability and confidence that comes with having the type of
1:08.9	knowledge and experience that you have. Because you are a mid-lifer you attract people who are also in their midlife which means you're
1:16.1	attracting people who've got the money and brands love that and whether that
1:20.4	benefits your own personal brand or a bigger brand at the the end of the day, it's more money.
1:24.4	But what does it take to start a personal brand?
1:26.5	Should you seriously consider it? Do you need to quit your job or is it something you can do on the side?
	...

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