Building a Fashion Brand Through Social Media & Low-Cost Marketing Strategies with 437 Co-Founder Hyla Nayeri

Life with Marianna

Arts, Fashion & Beauty

4.9 • 2.6K Ratings

🗓️ 25 April 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hyla Nayeri, co-founder of 437, shares her journey from starting with only 2 orders to selling out collections. She talks about how losing her production team and $30K turned out to be an opportunity to be more creative with their budget and focus on what mattered most to their audience. Hyla shares insights on meeting customers on different social media platforms, the value of in-person events, and the importance of building relationships in the industry. Additionally, she provides advice on pitching a brand as a creator or influencer and utilizing low-cost marketing strategies, offering valuable lessons on navigating challenges and building a successful brand. Follow Marianna: @marianna_hewitt Follow Hyla: @hylanayeri Follow 437: @437 Jenni Kayne: get 15% off with code MARIANNA at jennikayne.com/MARIANNA Air Up: use code MARIANNA for 15% off your purchase here Produced by Dear Media This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	The following podcast is a dear media production.
0:03.2	Hi, we're Carleen and Jill, host of Breaking Beauty Podcast.
0:06.4	The show all about the breakthrough people, products, and moments in beauty.
0:09.9	On our show, you're going to find hella inspiring guests, like Emily Weiss of Glossier
0:13.8	and you'll get beauty tips galore from the top pros in the industry, like Kim Kardashian's
0:18.3	makeup guru.
0:19.1	And you'll hear skin care secrets from the likes of Dr. Pimplepoper.
0:22.7	Plus, you'll get shopping help with our damn goods episodes where we review the latest
0:26.9	products hitting store shelves to let you know what's actually worth your money.
0:30.4	Listen every Wednesday to Breaking Beauty Podcast.
0:40.6	Hey, it's Mariana.
0:41.6	And welcome back to the Life with Mariana Podcast.
0:43.8	In this episode, I've got Hyla Neyari.
0:45.6	She's a co-founder of 437 Swim and active wear.
0:48.3	She's an entrepreneur.
0:49.4	And I learned so much from her in this episode.
0:52.0	So I found out about this brand a few years ago on social media, which is probably how
0:55.6	you found out about it first.
0:57.1	And she talks so much about how social is an amazing tool for building your business,
1:00.9	especially as an independent brand.
1:02.7	Lessons that you can learn from her are building a fashion brand along the way.
1:05.4	And how she's grown her team and gone through so many challenges.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Life with Marianna, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Life with Marianna and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.