Building A Creative Business For The Long Term With Natalie Sisson

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 29 June 2020

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Writing is a life-long practice, and for many of us, a long-term career. But how can you continue to thrive in a creative business while still changing over time? In this interview, I talk to entrepreneur Natalie Sisson about how she pivoted her brand after a change in lifestyle and how books play just one […]

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Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:08.9	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.0	You can find the episode show notes, your free author blueprint and lots more information at
0:23.0	TheCreativepen.com. And that's Penn with a double N. And here's the show.
0:30.2	Hello creatives. I'm Joanna Penn and this is episode number 495 of the podcast and it is Saturday, 27th of June 2020 as I record this. Can you believe
0:41.5	we're almost at the half year? I know this year has been weird but yeah, that's crazy. So today I'm
0:48.5	talking to Natalie Sisson about building a business around a personal brand, especially over the long term when
0:55.5	things inevitably change. Now, Natalie used to be the suitcase entrepreneur and was all about
1:02.0	travelling and digital nomad and then settled down in New Zealand, so she had to pivot in many
1:08.2	ways. But her core self obviously remained and many of her tribe followed her to
1:13.6	her new branding. So this is something I think about all the time and I try to encourage you guys to
1:18.9	think about even when you are just starting out because if you want to build a certain business,
1:24.5	if you want to build a career, you have to realise that over time,
1:28.8	you will change and you might want to pivot in the future. So you don't want to box yourself
1:33.3	in with a brand that doesn't enable you to grow. Inevitably, things change. That is just life.
1:40.2	So we talk about the importance of getting massive clarity on what you want to do and cutting out the extraneous stuff, which is something we have to keep revisiting over time.
1:50.3	So that is coming up in the interview.
1:55.0	In publishing news this week, the latest audio publishers association report is out.
2:02.3	So this is the sort of 2019 consumer survey and 2019 sales survey. The press release just came out. So audiobook sales in the
2:11.1	US up again double digits 16%, which is eight straight years of double digitdigit growth. The number of audiobooks listened
2:18.8	by per user has increased. The age of listeners is also dropping. 57% of frequent audiobook listeners
2:27.0	are under the age of 45. And it was so funny because last year when I was at Frankfurt and went to the
	...

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