4.8 • 745 Ratings
🗓️ 29 June 2020
⏱️ 56 minutes
🧾️ Download transcript
Writing is a life-long practice, and for many of us, a long-term career. But how can you continue to thrive in a creative business while still changing over time? In this interview, I talk to entrepreneur Natalie Sisson about how she pivoted her brand after a change in lifestyle and how books play just one […]
The post Building A Creative Business For The Long Term With Natalie Sisson first appeared on The Creative Penn.
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0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
0:08.9 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
0:30.2 | Hello creatives. I'm Joanna Penn and this is episode number 495 of the podcast and it is Saturday, 27th of June 2020 as I record this. Can you believe |
0:41.5 | we're almost at the half year? I know this year has been weird but yeah, that's crazy. So today I'm |
0:48.5 | talking to Natalie Sisson about building a business around a personal brand, especially over the long term when |
0:55.5 | things inevitably change. Now, Natalie used to be the suitcase entrepreneur and was all about |
1:02.0 | travelling and digital nomad and then settled down in New Zealand, so she had to pivot in many |
1:08.2 | ways. But her core self obviously remained and many of her tribe followed her to |
1:13.6 | her new branding. So this is something I think about all the time and I try to encourage you guys to |
1:18.9 | think about even when you are just starting out because if you want to build a certain business, |
1:24.5 | if you want to build a career, you have to realise that over time, |
1:28.8 | you will change and you might want to pivot in the future. So you don't want to box yourself |
1:33.3 | in with a brand that doesn't enable you to grow. Inevitably, things change. That is just life. |
1:40.2 | So we talk about the importance of getting massive clarity on what you want to do and cutting out the extraneous stuff, which is something we have to keep revisiting over time. |
1:50.3 | So that is coming up in the interview. |
1:55.0 | In publishing news this week, the latest audio publishers association report is out. |
2:02.3 | So this is the sort of 2019 consumer survey and 2019 sales survey. The press release just came out. So audiobook sales in the |
2:11.1 | US up again double digits 16%, which is eight straight years of double digitdigit growth. The number of audiobooks listened |
2:18.8 | by per user has increased. The age of listeners is also dropping. 57% of frequent audiobook listeners |
2:27.0 | are under the age of 45. And it was so funny because last year when I was at Frankfurt and went to the |
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