Building A Celebrity Favorite Fashion Brand and The Power of Personal Style with DYLAN LEX founder Drew Ginsburg
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 18 April 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
How do you go from running a small Instagram account to Rihanna sliding into your DMs? Say hello to Drew Ginsburg, founder of DYLAN LEX! DYLAN LEX began in 2013 and has grown into an embellishment empire of original hand crafted statement pieces worn by Taylor Swift, Beyonce, Madonna, Gigi Hadid, Rihanna, Lady Gaga, and more! In this episode, we'll cover Drew's incredible journey in business, fashion, and personal growth...including how she developed her style + honed her craft to create a brand that now helps countless women dress the way that makes them feel good. From the time Drew realized she had to pivot to the time Rihanna slid into her DMs, we'll walk through every major moment in her entrepreneurial journey and how she has stayed true to herself in scaling her empire.
HIGHLIGHTS
01:05 How showing up as yourself + being present reflects on business and relationships.
03:10 The real power fashion, style, and accessories has on our confidence.
07:40 Early days of DYLAN LEX Instagram + how it evolved into a powerhouse accessories brand.
14:30 The moment when Rihanna slid into Drew's DMs.
19:40 Preserving your time + inspiration to create more of what you love.
22:20 10 years of building business + connecting a community authentically.
26:15 Why we need to evolve in order to step into the next version of ourselves.
31:40 Routines & practices for setting yourself up for success.
39:05 Celebrating Drew showing up on the podcast.
RESOURCES + LINKS
Use code POWERHOUSE24 at https://dylanlex.com/
Grab your ticket for the 2024 Powerhouse Women Event August 9-10th in Scottsdale! powerhousewomenevent.com
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!
FOLLOW
Drew: @dylanlex
Powerhouse Women: @powerhouse_women
Lindsey: @llindseyschwartz
Visit the Powerhouse Women website: powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
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| 0:00.0 | Rihanna slides into your DMs. |
| 0:02.0 | Take me to that moment. |
| 0:03.0 | I was driving to my office and I pulled over and I started crying. |
| 0:08.0 | The whole time I was considering starting this business, I was sort of unsure. |
| 0:13.0 | Her reach out was sort of like, holy shit. |
| 0:15.0 | I have the tools. I've worked really hard. |
| 0:18.0 | Let's go. |
| 0:19.0 | When you started making jewelry, did you ever intend to sell it? |
| 0:23.1 | I have to be creative. I'm not going to be like an accountant. Guess I'm going to try to do this on my |
| 0:27.7 | own. I think way more about what other people are going to be thinking, which they never are. |
| 0:33.2 | No one's thinking that hard about you. No. So just wear what you want. Style has actually been a really big part of my own transformation, my own evolution as an |
| 0:42.3 | entrepreneur, as a woman. |
| 0:44.1 | We get bucketed into one thing and then we're like, well, I can't possibly change now. |
| 0:48.7 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 1:01.8 | Let's go. |
| 1:03.8 | Introducing your host and the founder of Powerhouse Women, Lindsay Schwartz. |
| 1:09.1 | Hi! |
| 1:10.1 | If you're hungry to grow and expand your career, business, and life, |
| 1:14.2 | you're in the right place. You ready for your breakthrough? Let's do it. |
| 1:17.8 | Our house women! |
| 1:23.0 | My guest today is none other than Drew Ginsburg, the founder of Dylan Lex. |
| 1:30.9 | Dylan Lex is not only one of my favorite fashion accessory brands. |
... |
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