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The Playbook With David Meltzer

Building a Brand That Resonates With Your Consumers | Interview With Jesse Purewall, Global Head of Brand at Qualtrics

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 5 May 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Jesse Purewal, Global Head of Brand at Qualtrics, shares his thoughts on: [:45] - Why generating a breakthrough is all about balance [3:05] - How “keeping score” with your clients will lead to diminished results [6:43] - The single biggest challenge that comes with building a technology brand [9:43] - How to rebuild a brand so that it is more focused on the customer and more modern Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

every time you hear a story, you recognize the fundamental human connection that you have with

0:05.6

another person, whether you met them two minutes ago, or whether you met them 20 years ago.

0:09.2

That's the power of what we're trying to build with ball tricks.

0:13.3

This is the flavor. Jesse Seerwell is with me global head of brand at Qualtrics.

0:20.3

Jesse, welcome to the playbook.

0:22.4

David, an honor to be here. Great to see you.

0:24.5

Well, you are a breakthrough kind of guy, and you know, I've been blessed to be around

0:28.8

some people with the spirit of excellence, and one of the things that we all have in common

0:33.9

at that frequency is changing our thermostat. Everybody's born with an energetic and a genetic

0:40.3

inheritance that will settle them or make them feel comfortable at a certain temperature,

0:45.7

at a certain degree of success, and a certain degree of failure. So if we get too low,

0:49.8

we'll rise up to that level. And if we get too high, unfortunately, usually self-sabotage and

0:55.0

ego will take us back down to that temperature. In order to build breakthrough, what were some of

1:01.4

the experiences that you've had previous to Qualtrics that has allowed you to understand

1:07.3

what a breakthrough builder is? I love that you went to temperature out of the gate because to

1:13.2

me, it is all about balance, you know, quite literally with the thermostat in my place. If,

1:17.6

you know, one of the reasons I'm a California guy, you know, thickets hotter than about 72. I

1:22.1

don't know if it gets lower than 68. Man, that's a little tricky too. You know, everything in balance,

1:27.1

always been about art and science for me. Going back to even elementary school, you know,

1:31.2

forget high school college, right? I've always been a person who the left brain's got to be

1:35.6

sinking with the right brain, and I got to be kind of tickled on both sides to be doing stuff

1:40.1

that's beautiful and meaningful, and just that I get a lot out of and that I can build for others.

...

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