Building a Better Belt with Dominion Strength S18Ep2 - The Business Series
Beast over Burden powered by Barbell Logic
Barbell Logic
4.7 • 1.2K Ratings
🗓️ 14 September 2021
⏱️ 35 minutes
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Summary
This is the original Dominion Strength Training interview. Blake & Katie join Matt & Scott to discuss the creation of Dominion Strength Training. You can find their website here and follow them on Instagram here.
Blake identified the possibility for creating a belt company when--as a novice lifter--he saw a gap between poorly made, cheap belts that you could get quickly and expensive, high-quality belts that took months to get to you. He realized that lifters needed a high-quality belt they could receive quickly.
They initially sourced from Pakistan, but ran into quality issues and were forced to repair belts with their own hardware before a large pre-Christmas order, which led them to work toward producing the belts themselves.
This led them to create the belts themselves to avoid these problems. This gave them more control of the quality of the belt, and ultimately improved the quality of the belt. They moved from Atlanta to Florida to build their business.
Lots of people have good ideas, some attempt to pursue them, but few persevere through the difficulties and succeed in creating a successful business.
By the way, Dominion sells more products than listed in this episode...stay tuned for episode 6 for an update from them.
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Transcript
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| 0:00.0 | After shoes, there is no more important piece of equipment than your belt, and no other |
| 0:06.5 | company provides the service, quality, and prices that Dominion gives you. |
| 0:11.3 | Whether you're looking for a three or four inch lever or prong, straps, or their newest |
| 0:16.4 | offering, and all leather dip belt, this is the place to get the highest quality fast. |
| 0:22.8 | Don't wait months to get your belt. |
| 0:24.8 | They have your belt in stock now, ready to help you crush more PRs. |
| 0:29.5 | And you're supporting a small American business when you order. |
| 0:32.9 | Go to DominionStrengthTraining.com and use code logic to get 10% off. |
| 0:38.2 | That's DominionStrengthTraining.com to get your new belt. |
| 0:59.5 | Welcome to the Barbell Logic Podcast. |
| 1:13.7 | I'm Scott Handbrick, and that over there is Matt Reynolds. |
| 1:16.4 | Hey, what's up? |
| 1:17.4 | This is Blake and Katie. |
| 1:18.4 | If you're going to your website, DominionStrength.com, DominionStrengthTraining.com, no prep |
| 1:24.1 | for the show. |
| 1:25.6 | And you guys make these belts that we love very much now. |
| 1:28.5 | And of course you can go to their website and check that out. |
| 1:30.6 | But we love this belt, and we want to become a Springfield and talk to us about it. |
| 1:35.6 | Other than the Barbell, that's probably the second most important thing, isn't it? |
| 1:39.8 | Yeah. |
| 1:40.8 | And shoes. |
| 1:41.8 | I don't know, right? |
... |
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