Building a $3,500,000 Business for a Stranger in 42 Mins

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 1 April 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wanna scale your business? Click here.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	If you wanted to hit 3 million next year, I was like, we could do 10 million next year.
0:04.5	I would just say, we're going to take all of our resources.
0:06.7	We're going to go all in on TikTok viral, organic.
0:09.1	And you're going to deploy everything into TikTok shop and get influences to do lives for you showing all these funny gag gifts.
0:14.7	Because like the trophies are so built for shareability.
0:18.2	Yeah.
0:20.6	What's up? How we doing? Good. Awesome. Let's talk about trophies.
0:24.9	Yeah. So my name's Cody. Cody Shilson. I own trophy outlet. So last year we did about
0:30.4	$1.7,2 million in revenue. Mainly trophies and awards personalization. About $110,000 in profit,
0:38.2	6.4% net margin.
0:40.5	And I'm third generation owner of the company.
0:41.9	Oh, cool.
0:42.9	We've been in business for almost 40 years.
0:43.6	That's amazing.
0:44.2	Yeah, kind of fun.
0:45.6	So what's the, yeah, what's the goal?
0:47.3	The goal is $3.5 million in revenue.
0:49.2	I really want to double revenue going this year.
0:52.3	This year?
0:52.3	This year, yeah.
0:52.9	Okay. double revenue going this year this year yeah okay um think we can do it so who do you help uh so mainly
0:56.9	coaches event organizers as well as businesses and organizations which is like the hr departments
	...

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