Build Your Personal Brand on TikTok in 2025 ft. Michael Wilson | The Dept. #62

The Dept. w/ Omar El-Takrori

Omar El-Takrori

Self-improvement, Business, Education, Entrepreneurship

4.9 • 805 Ratings

🗓️ 19 February 2025

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Dept. Omar talks with Tiktok expert, Michael Wilson on why TikTok is here to stay and how you can make more money and build a brand and audience on the platform. Michael has coached multiple well known name brands grow their income (In the 7-Figures!) using his TikTok strategies. He breaks it all down!

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Transcript

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0:00.0	I've heard that TikTok is Amazon's biggest threat.
0:03.6	It was Amazon biggest threat, it's YouTube biggest threat, and then also with Google with SEO.
0:08.5	I feel like that's giving us the green light to take TikTok serious in 2025,
0:13.1	and that there is opportunity, it's not overcrowded.
0:15.2	100%.
0:16.1	I think there should be a North Star as to what you do, but it sounds like on TikTok there's a little more
0:22.0	grace with the personal brand side of things. Don't look for the big views. Look for those that will
0:28.4	connect with you because it's what's going to bring the exposure. Live your normal day-to-day life.
0:34.0	Record those moments of what you're doing every single day, and then be consistent.
0:39.1	If I was looking to build my personal brand, how would I do that with TikTok?
0:43.1	If you understand how to create the content as a personal brand, you can leverage this
0:47.8	the connection point. The best way to do that is the...
0:52.6	Michael, appreciate you for coming back on the department it's a pleasure
0:55.9	man I feel like the the conversation we had about a kind of like paid ads versus you know
1:00.4	organic traffic what I think it did really well 100% with with you know because people are wondering
1:06.6	like which way they should go yeah and I I want to have more of a TikTok conversation.
1:12.2	I know you're like a TikTok expert.
1:14.0	Yeah.
1:14.3	You help people with TikTok at small places and you also help businesses at a, you know,
1:19.3	multi-million dollar level.
1:21.1	100%.
1:21.6	But can we just start with also welcome to Las Vegas.
	...

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