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And thanks for listening. Welcome to the HBR Idea Cash from Harvard Business Review. I'm Sarah Green-Carl.

This week we're talking about a new movement called Character Day with that movement's

founder Tiffany Schline.

Tiffany is an Emmy-nominated filmmaker and founder of the Webby Awards.

She runs a film studio and lab called the Moxie Institute and a nonprofit called Let It Ripple

Mobile Films for Global Change.

And it's out of this effort that Character Day has grown.

Tiffany, thank you so much for talking with us today.

Thank you for having me.

So Tiffany, I thought we could just start with a brief description of what Character Day is.

What's the description of the movement?

Well we made a film last year called The Science of Character, which looked at the neuroscience

and social science of character development.

And so many people were having this conversation in silos and we thought, wouldn't it be powerful

if we had a global day that premiered the film and we offered the film for free and provided all these

resources for people to delve deeper so that happened last year and just to give you

a sense we were expecting 250 screenings maybe around the world and it was over 1500 and we thought people are really hungry for this

So we really expanded it this year

...