Hey, what's up everybody? Welcome back to past gas. This week we're talking about Buell motorcycles, a lesser known, but I would say pretty impactful brand in the world of American motorcycle, started by a man named Eric Buell.

He worked for Harley Davidson, but he wanted to go racing on some pretty serious bikes that Harley just didn't want to build. So he started his own thing and eventually came back to Harley.

He brought his fuel and his teals and he made some keelbacks.

That's right.

So without further ado, it's Biel motorcycles.

When you bring up American motorcycles, it's probably the Harley-Davidson brand image that comes to mind.

Cruisers and shoppers, bobbers, and baggers.

These motorcycles bank on comfort and iconography.

It's not so much about cutting-edge performance and innovative manufacturing,

but Bald Eagles screeching freedom from straight pipes.

But in the late 1980s, an underdog named Eric Buell wanted to redefine the American motorcycle scene,

and he would leave Harley Davidson to do it and come closer than anyone else

to changing what the perception of American motorcycles could be.

How did Eric Buell found a motorcycle company? And how did he shake up the industry?

How was his relationship with Harley Davidson both key to his success and what led to his demise?

Well, to downpass gas, it's Beul motorcycles.

No, it's more like, wow, wow, wow, wow. Yeah. Oh, that was pretty good.

We'll be right back after these messages.

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