This may be the most significant culture war story in a long time because it presents us with a real opportunity for victory.

I didn't know exactly where the inflection point would be, but I'm not surprised to find that it's in people's beer.

Because the saying goes, when times are good people drink, when times are bad people drink, people like drinking.

For a while, I thought the culture war would reach an apex.

An inflection point went at major league sports, but no. Apparently we're learning now it's beer.

We have a bunch of stories and major updates and we're getting new insights into actually,

into what actually went down with Bud Light and how this happened.

And I gotta tell you, it seems like either they're trying to cover up their failed play or

are Dylan Mulvaney's narcissistic personality disorder resulted in major blowback to Bud Light.

To put it simply, their stock is down over the past week about two and a half points.

This is obviously causing problems for a lot of people, they're upset about it.

The media is trying to cover it up. They're smearing me and many others who are bringing it up.

And I think it's because we're over target.

I don't know if this is true, but according to this story from Fox News, it would seem that what actually happened

is that Dylan Mulvaney received a generic media kit that a bunch of different people get

and then being the narcissist that Dylan Mulvaney is made a video being like,

woo Bud Light and look at this can and all of that stuff.

Resulting in an inference that Bud Light was actually trying to get Dylan Mulvaney to promote

and sponsor their brand. Now that may be a lie. It may be in reality that Dylan Mulvaney was hired

and the woman who did it is reeling because their brand is now breaking.

Let me tell you why this is the most important story and why I'm not going to let this one go.

And I'll be completely blunt.

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