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Economist Podcasts

Bubbles in the market: Mexico’s Coca-Cola obsession

Economist Podcasts

The Economist

News, News & Politics

4.35K Ratings

🗓️ 22 December 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

For decades, the country has been an almighty consumer of the fizzy drink. But amid a woeful covid-19 situation politicians are highlighting the health concerns it brings. In getting to know a sleepy French village, our correspondent finds a nuanced view of isolation in the pandemic age. And the lavish books providing a never-before-seen perspective on the Sistine Chapel’s frescoes.

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Transcript

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0:00.0

Hello and welcome to the intelligence on Economist Radio. I'm your host, Jason Palmer. Every weekday, we provide a fresh perspective on the events shaping your world.

0:16.7

Today, though, we're taking a step away from the news to take a look at some offbeat global

0:22.0

stories. This year has done much to highlight the notion of isolation, but it can mean more than

0:29.0

just crimped social and familial ties. Our correspondent gets to know a remote French village,

0:35.2

a place out of time where isolation also brings a rare kind of

0:39.2

solace. And even if you haven't been to the Sistine Chapel, you've never seen it like this.

0:45.2

We crack the spines of a lush three-volume set of books that examines every inch of Michelangelo's

0:51.3

masterpiece from up close. Very close.

0:56.1

First up, though.

0:59.8

In Mexico, the pandemic has hit hard.

1:03.3

A government analysis found almost 200,000 excess deaths from March to the end of September.

1:09.8

Earlier this year, the country's COVID-19 Tsar pointed his finger at an unlikely culprit.

1:17.2

Hugo Lopez Gaté called fizzy drinks a bottled poison.

1:23.1

Three-quarters of Mexicans are overweight, a condition that can increase the severity of COVID-19.

1:29.6

But Mr. Lopez-Gate didn't name the drink in question. He didn't really have to.

1:34.8

Every country has its own national drink, the French drink wine. The Germans love their beer.

1:40.6

The Italians have their coffee. In Mexico, the national drink is Coca-Cola.

1:47.1

Richard Enzor is the economist's Mexico City Bureau Chief. The last time Coca-Cola released

1:52.9

global consumption statistics broken down by country, Mexico was at the top of the list by quite

1:59.0

some distance. They were drinking 50% more than the second place country on that list.

2:04.4

And that gives you an insight into just how central Coca-Cola is to everyday life for so many Mexicans.

2:11.5

And what does that look like on the ground?

...

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