Brooklyn Decker and Whitney Casey: Finery Co-Founders

Second Life

Who What Wear

Society & Culture, Careers, Arts, Personal Journals, Business, Fashion & Beauty

4.8 • 3K Ratings

🗓️ 23 July 2018

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Former broadcast journalist Whitney Casey and model-turned-actress Brooklyn Decker know something you don't. You spend years of your life—10 to be exact—picking out clothes to wear and to pack for all of life's many occasions. After identifying a massive white space in clothing and tech space, Casey and Decker figured out a way to give that precious time back to people with a seriously smart app called Finery. On episode 23 of Second Life, the two share how they turned one brilliant idea into a thriving company (without any formal business school or training).

Transcript

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0:00.0	From MyDomain.com, this is Second Life, a podcast spotlighting women who have truly inspiring
0:11.9	careers.
0:12.9	We're talking about their work journeys, what they've learned from the process of setting
0:16.7	aside their doubts or fears, and what happens when they embark on their Second Life.
0:21.9	I'm Hillary Kerr, and today I have two guests with me in the studio, Brooklyn Decker and
0:27.5	Whitney Casey, who are the co-founders of the Digital Wardrobe platform, Finery.
0:33.4	Prior to starting Finery, both women had very different paths.
0:37.2	Brooklyn started her modeling career at the tender age of 18, and she appeared in Sports
0:42.4	Illustrated and Vogue and GQ before transitioning to acting.
0:47.2	I'm sure you've also probably seen her on the show Grace and Frankie on Netflix because
0:50.8	it's fabulous.
0:52.8	Whitney, on the other hand, started her career as a journalist and news anchor working for
0:57.6	CNN, ABC News, and CBS.
1:00.8	She's won two Emmys and authored a best-selling book, No Big Deal.
1:05.3	Launched in March of 2017, Finery organizes her closet and uses predictive analytics to
1:11.5	style you in the clothes that you already own, which sounds fabulous, right?
1:16.4	It also sounds complicated, which is why I am so eager to hear about how these two women,
1:21.4	with absolutely no technical background, were able to pull off such a feat.
1:25.7	Now, on second life, Brooklyn Decker and Whitney Casey.
1:32.2	So ladies, what did you study in school and what did you think you were going to be when
1:36.3	you grew up?
1:37.3	A doctor and the president of the United States.
	...

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