Brooklinen: Vicki and Rich Fulop

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 20 April 2020

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!" The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy. So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appeal to a younger market, "not just our moms." After many stumbles, they built Brooklinen into a $100 million brand, and are hopeful they can withstand today's economic turbulence. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, really quick before we start the show, you've probably been hearing me talk about our new live video series we're doing on Facebook.
0:34.0	And you can see old ones if you go to Facebook.com slash how I built this.
0:38.0	Anyway, all this week we are focused entirely on food.
0:42.0	And every day starting Monday, April 20th through Friday, April 24th, I'll be hosting a live video chat with a different chef or restaurant owner each day to talk about how they're dealing with the current economic and health crisis.
0:56.0	And our guests this week are amazing.
0:58.0	We'll have Jose and Dress, Christine Natozi of Milk Bar, Alice Waters, Simea Nussrat and Michelin Three-Star Chefs Daniel Hume and Kyle Connaten.
1:07.0	And they'll all talk about how they're using the power of food to help solve big problems, including the ones we're facing right now.
1:15.0	So join me live every single day this week from April 20th to the 24th at noon Eastern time on Facebook.com slash how I built this.
1:26.0	This is like amateur hour here. Like we had no barcodes on the boxes.
1:33.0	So you didn't even know what was in there.
1:35.0	No, we were just tear open boxes and hope you know check to see what's right size and be climbing all over.
1:41.0	This whole room was filled essentially to the ceiling, like packed to the gills with boxes and pallets.
1:46.0	And we're literally climbing on top of these mountains of boxes tearing them open and hoping that it's the right size and color in there.
1:53.0	It was just a comedy of ours.
1:55.0	Robin PR is how I built this. A show about innovators, entrepreneurs, idealists and the stories behind the movements they built.
2:12.0	I'm Guy Raaz and on today's show, how what happened in Vegas did not stay in Vegas when Rich and Vicky Fulop got inspired to sell high-end sheets and brew that idea into Brooklyn in.
	...

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