Briogeo: Nancy Twine

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 10 August 2020

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job on the trading floor at Goldman Sachs no longer seemed fulfilling; she wanted something more. Drawing inspiration from the homemade hair treatments she used to make with her mom, Nancy decided to create a line of shampoos and conditioners that catered to all textures of hair without using harmful additives. But as an African American entrepreneur pitching beauty products to white, male investors, she had a tough time raising money. Finally in 2013, with an investment of $100K, Nancy launched Briogeo, eventually landed it in Sephora, and—even in the midst of an economic crisis—is expecting it to do $40M in sales this year. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	So I walk into this auditorium and I look around and I'm like, here we go again.
0:36.0	There were five of us who were going on stage to pitch our ideas, and the four other men who were presenting all had tech companies.
0:46.0	And I just remember being like, oh my gosh, not again.
0:50.0	It's like, what's your app?
0:51.0	Yeah, right.
0:52.0	Wait, this is a what?
0:53.0	Shampoo?
0:54.0	I don't know.
0:55.0	What's your app?
0:56.0	It was painful.
0:57.0	From NPR, it's how I built this.
1:03.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:10.0	I'm Guy Raaz, and on the show today, I'm going to show you how old family skincare recipes and a personal tragedy inspired Nancy Twine to build a natural hair care line called Briogeo.
1:25.0	One of the fastest growing hair brands sold at Sephora.
1:34.0	The easiest part about building a business is the day you imagine it in your head, because everything that happens after it is really hard.
1:44.0	The research, the business plan, the pitch to investors, finding the factory, the distributor, the shops to sell your product.
	...

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